Growth and Marketing Advisory and Coaching for Exponential Growth

We help companies acquire, retain, and monetize users.
‍
We excel at establishing and scaling product-led growth.

We drive the entire growth journey.

Strategy Audit

We conduct Growth and Marketing audit for assessment of current state, and create an integrated growth and markting strategy, tactics, and roadmap.
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Team management and coaching

We augment and empower your team with deep expertise and executive leadership. We coach, manage, design the org  and vet candidates.
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Data and Process

We establish a solid data foundation, measurement structure, and experiment framework to help you build data-driven culture, process, and infrastructure.
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Acquisition

We use customer acquisition channels to drive top of funnel growth.
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Retention

We design product and marketing strategies and experiments to drive sustainable growth.
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Product-led Growth

We design and transform product-led growth models.
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We've worked with exceptional companies

From consumer technologies to fashion leaders – we’ve helped them scale growth.

Our team

ExponentialX is founded by Holly Chen, who led growth at Slack and Google. Learn more about Holly.

We keep a close network of execution specialists who’ve worked with us before and whom we trust to execute campaigns and tactics when needed.

We are also a collective of senior executives who’ve grown companies such as Square, EA, Gucci, Google, and Yelp. We’ve seen the scale and how it was done.

Our superpower

We excel at helping companies establish and scale product-led growth motion: creating PLG from a sales-driven model, or scaling PLG upmarket to enterprise.
Product-Led Growth / Self-serve + Enterprise SaaS
Subscription model
DTC and eCommerce

Where we fit

We come in when you already achieved product-market fit and want to supercharge your growth.

We work with Series B to pre-IPO companies.
Establish
Create a growth strategy and roadmap
Transition
Interim executive before hiring full time CMO/CGO
Elevate
Build current team’s capabilities to be world class

Our values and style

Our goal is to work ourselves out of a job. We teach you how to fish, so that your team is equipped and empowered to own it after we leave.
Learning and growth
Playfulness
Empathy and deep connection
Openness and curiousity
⌃ See Holly in action on The Mobile User Acquisition Show

We engage however you need us.

Advisory

A few hours a month on your most strategic topics. You decide when you need us.

Coaching

Weekly or bi-weekly executive coaching for growth and marketing leaders.

Interim or Fractional Executive

Lead strategy, execution, and manage team, we engage full time or act as fractional CMO or CGO.

Deliverable-based retainer

Monthly engagement with clearly defined goals.

Ongoing support

Our executives and execution specialists work as an integral part of your team

We deliver results.

Scott Smith

CEO, CloudApp
Holly was incredible to work with. She showed up on day 1 with terrific enthusiasm and an uncanny ability to identify high leverage growth opportunities for our product. Loved her leadership and direction. She brought an immense wealth of insight, ideas, and energy. We looked to her for leadership in future planning, and which areas would provide the most leverage and quick returns to help our small team get results.

Xiaoyin Qu

Founder and CEO, Run the World
Holly is an amazing advisor that helps us spread head the GTM function from scratch. We really would recommend her to any fast growth startups and she is a truly a rockstar.

Ben Harris

Founder and CEO, Drop
It’s such a pleasure to work with Holly. She has the unique ability to quickly understand your business, rapidly build a mental SWOT, ask just the right questions and give strategic, actionable advice to address the most important issues.

Karina Qian

Head of Business Analytics, Miro
Holly was an amazing resource - super patient, thoughtful, helpful and authentic! My first project at Miro was tackling our paid marketing acquisition and I had only ever run 10 FB ad tests before; Holly gave me the context, confidence and insight to help me (and the company) really understand where our marketing spend was going and optimize it - saving us hundreds of thousands of dollars!

Learn about how we think

How would COVID-19 impact SaaS marketing strategies?

SaaS growth marketing is experiencing notable change in the time of COVID-19, what strategies should growth marketers employ?
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by
Holly Chen
•
April 8, 2020

Why Product-Led Growth is the future of SaaS Growth during and after COVID-19

Product-led growth, consumerization of the enterprise, B2C2B growth model is the future of SaaS business growth with the coronavirus crisis
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by
Holly Chen
•
April 12, 2020

How to Lead Marketing Strategies during COVID — A Conversation with Leaders

A few weeks ago, we convened a group of senior marketing leaders to have a real and raw conversation about what it’s like out there to market in a time of COVID.
Read more
by
Holly Chen and Shari Jones
•
April 30, 2020

Let's chat.

Learn more about how ExponentialX can help you acquire, retain, and monetize users.

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Send us a note at hello@exponentialx.com.