When starting a new marketing leadership role, it’s not always clear what you should focus on in those first 90 days. Holly shares how to to align expectations with your leadership team, address any fires that need to be put out, and focus on the quick wins.

Holly shares practical advice on how to build different team structures, which roles to hire for first and how to scale high-performing marketing teams over time.

Holly talks to Softr founder Mariam Hakobyan about customer-led growth, community-led growth and the future of no-code.

Holly outlines why and how guided introspection in the presence of a skilled coach can enable underrepresented leaders to embrace their authentic identities - and step into their power as leaders.

B2B buyer behavior is changing, the old way of enterprise sales is experiencing challenges, accelerated by the pandemic COVID-19. Use the new Growth Loop for Enterprise and consider if bottoms-up growth model for SaaS is right for you. Understand the risks and trade-offs to adopt the new growth playbook for enterprise SaaS products.

As a SaaS growth marketer, what kind of strategies should you adopt in this uncertain time of COVID-19? We talk about three major trends happening in B2B SaaS Marketing with COVID-19 in digital marketing, advertising, and ABM, and the strategies marketers should use to face these challenges.

Holly speaks with Robert Waters in a fireside chat to offer advice on how to develop new skills to become more marketable in today's competitive and rapidly changing job market, specifically geared toward performance and growth marketing professionals.

✅ Why and how you should now start measuring your marketing investments differently ✅ How to implement ABM and personalization strategies ✅ How trust and loyalty marketing is becoming more important, and what we can start doing about it ✅ + more top 2020 marketing tactics

How mobile fits into a B2B buyer’s journey for Slack. The first steps Slack took toward capitalizing on the mobile opportunity - and the success metrics they picked.